Add Your Name To The Greats
Tuesday, November 18, 2008
I just got a look at the ABSA L'Atelier entrance form for 2009. I'm not at all against corporate sponsored competitions or six months in Paris or painting, but I wonder why the designers of the pamphlet insist on reaching back to some painterly romantic past to sell the competition to us. I can't remember when last a painter won ABSA, or when that particular application of paint implied anything but amateurism. It appears that they are not communicating the brand of the competition effectively. Personally I prefer the branding of Spier, which at least acknowledges the variety out there. Even if their recent TV ad (the art of wine) does give me the heebie-jeebies.
posted by Robert Sloon at 1:34 PM
4 Comments:
Their pamphlet is communicating the kind of art they actually want, and the stuff they end up getting is all painfully disillusioning for them. It must be very confusing for them, when they want drivel and credibility at the same time, and they find they can't get them both at once, EVEN WHEN THEY ARE PAYING THE BILLS!
re yes men hoax
Spoof adverts were even included in the hoax paper, including one for a diamond company in South Africa promising that a diamond purchase "will help fund the creation, fitting and maintenance of a prosthetic for an African whose hand was lost in one of the continent's brutal conflicts over diamonds", Wired reported.
You have a point with the Spier ad, Sloon: saw it again last nite, and cringed my ass off, if such a phenomenon is biologically possible.
I heart yes men
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